Trevor’s popular blog - PR WARRIOR: Comments From The Marketing Frontline - news, views, soapbox observations and general riffs on all things public relations, marketing and communications, PR 2.0, social media, word-of-mouth and brand engagement.
Click here to be taken to The PR Warrior blog.
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What Small Companies Can Teach the Big Guys About Marketing
SWEAT EQUITY is a marketing manifesto for a hyper-connected world. It’s a call to arms, a declaration of principles, an ethos for companies to live by.
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The PR Warrior Storms Brisbane for IABC Event
We didn't just discuss the social web either. Rather, the conversation settled around major themes emanating from the new media landscape and what they meant for PR and communications people.
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Tune in to Trevor and his partner in PR crime David Park (Parky) as they
discuss topics and issues associated with PR, brand communications and
corporate reputation. MORE...
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“Trevor brings his many years of traditional communications experience to an innate understanding of current trends. The result: incomparable communications advice for any business. Trevor walks the talk - he's got a constant finger on the pulse regarding what's hot and what's not from around the globe."
- Yvonne Adele, Director, Ideasculture.com
“Trevor is one of the rare breed who can see through all the clutter and concern to the heart of the problem. That’s rare. It also saves a lot of time!”
- David Park, Principal Partner, parkyoung
Trevor Young is the PR Warrior, a battle-hardened marketing communications specialist with 20 years’ experience working on the consulting front line with some of Australia’s best-known brands as well as fast-growth companies, sports properties, entrepreneurial start-ups and not-for-profit organisations.
Trevor is a rarity in the marketing and public relations business – a potent blend of the ‘old’ (traditional) and the ‘new’ way of doing things.
An ex-journalist schooled in the traditional ways of PR, Trevor has for many years immersed himself in the ever-changing world of social media, as it pertains to public relations, marketing communications and brand reputation.
Trevor is founding principal of the strategy and communications advisory firm, parkyoung. MORE...
“We will challenge the way you think about communications.”
parkyoung provides personalised, tailored strategic communications
counsel for decision-makers within large & fast-growing companies,
brands and organisations.
The parkyoung combination is a rare one in the communications consulting business — a seamless blend of strategic nous and creative thinking backed up by strong practical knowledge of proven PR techniques as well as up-to-the-minute ideas and thought leadership focusing on the ever-evolving new media landscape.
On their blog 'In Brands We Trust' Trevor Young and David Park draw on their collective knowledge and experience to share their thoughts and ideas on building a trusted brand in today’s hyper-connected world. MORE...
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Trevor is available for exclusive consulting contracts (in partnership with David Park via their strategy and communication advisory firm parkyoung).
Trevor has extensive experience working with major corporations
and blue-chip brands, not-for-profit organisations, fast-growth companies,
sports and entertainment properties and start-up ventures.
Industry expertise includes consumer brands (food & beverage/FMCG,
telecommunications, automotive, retail, tourism & hospitality, financial
services), business-to-business (IT&T, media/marketing/advertising,
property) plus a wide variety of sports properties, and community issues and
causes.
For more information, call Trevor Young on 0412 368 683.
Trevor is an experienced workshop facilitator, lecturer; he specialises in developing and running workshops in two key areas:
Communications planning/strategic positioning/key messaging
Whether you’re a large and established company or a hungry, entrepreneurial
start-up keen to make a name for itself, getting your positioning right is critical for successful comunications programs.
Social Media: the opportunities & challenges from a PR and
marketing perspective
Social media technologies have changed the dynamics of marketing and communications forever. Brands today must adapt to the brave new world of the internet, social media and networking by joining the meaningful customer conversations currently taking place online.
"Trevor is a compelling presenter who knows his subject well and speaks with passion and purpose.”
- KAREN MORATH, CHISHOLM INSTITUTE
Trevor is experienced in delivering presentations at marketing industry and business conferences, seminars and forums.
TOPICS INCLUDE:
- Raise Awareness & Build Brand Credibility through PR-Driven Marketing Communications
- Building a Trusted Brand in a Hyper-Connected World
- The PR Warrior’s Guide to Social Media Success
